What does “playing small” really look like in business and why does it keep so many capable business owners stuck?

In this solo episode of The Joy Work Show, Diane challenges the usual narrative around playing small and reframes it as a question of safety, self-editing, and commitment, not confidence or ambition.

Drawing on her own lived experience, Diane explores the subtle ways business owners shrink themselves without realising it, why January pressure makes this worse, and what it actually takes to stop holding back.

In this episode, you’ll hear about:

• the real meaning of playing small in business

• why confidence isn’t the problem

• how self-editing shows up in pricing, visibility and decisions

• choosing clarity over comfort

• the role of courage, commitment and self-trust in growth

This episode is for business owners who are ready to stop hovering on the edge of their potential and start backing themselves properly.

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Takeaways

Playing small is about safety, not ability.

Clarity creates courage, which builds confidence.

Bravery doesn't need to shout; it needs commitment.

Choose courage over confidence; act before feeling ready.

Clarity repels the wrong people; be clear in your message.

You can commit without a back door; be accountable.

Trust yourself to take bold actions.

Consistency over perfection leads to growth.

Embrace honesty in your business decisions.

Take up the space you have already earned.