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Authors: A.G. Lafley (former CEO of Procter & Gamble) & Roger L. Martin (strategy advisor)
Core Idea:
Strategy isnāt about vague goals or broad aspirationsāitās about making clear, specific choices that give a company a competitive advantage. The book breaks down strategy into a practical framework that any organization can use to win in its chosen market.
Lafley shares how these principles helped transform P&G. For example:
Hosted on Acast. See acast.com/privacy for more information.
By PraimeriAuthors: A.G. Lafley (former CEO of Procter & Gamble) & Roger L. Martin (strategy advisor)
Core Idea:
Strategy isnāt about vague goals or broad aspirationsāitās about making clear, specific choices that give a company a competitive advantage. The book breaks down strategy into a practical framework that any organization can use to win in its chosen market.
Lafley shares how these principles helped transform P&G. For example:
Hosted on Acast. See acast.com/privacy for more information.