It's hot in Greece and Nicola Cairncross is trying to make up lost time after a power cut knocked her internet out for a whole day. As that week had already included a big party and recording five "Write Club" episodes, scheduling a client call on a Saturday morning proved to be not such a good idea, leading to extra urgent work that made her miss the local "Royal Wedding" party, (but she enjoyed it at home while working). She's got a great business book recommendation for you though...

You can also subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Harry & Meghan Royal Wedding Highlights by BBC

Playing To Win by A G Lafley

Traction by Gino Wickman

Profit First by Mike Michalowicz

Clicks And Leads Academy - mentoring with Nicola Cairncross

Nicola's free app for your mobile device - Clicks & Leads

On the blogs

Vzine 068 | Dancing In The Future

Vzine 067 | Lessons From A Mossie Net

Own It! 181 |Dancing In The Future

Own It! 180 | Starting Again In Business

Prefer to read?

Hi, everyone, Nicola here, and it's hot in Greece. It's like summer's come all of a sudden. It's only, what is it, mid-May, day of Harry and Meghan's wedding.

I've just been having a late afternoon shower because I've been working all day. I was supposed to go to a wedding party, but didn't make it because I had a chat with a client this morning. There was some urgent stuff to be done and I wanted to do it straightaway. So I was a bit silly on that one. I should have scheduled the client call for Monday morning, and then I would have had all the work on Monday afternoon, and I would have been able to go to the wedding party.

But the internet was out yesterday. We had a power cut and, for some reason, my router's not working. So I'm very kindly piggybacking on my next door neighbour's but it did mean a whole day of stuff that was scheduled didn't happen, including two new business development calls.

So you have to roll with the punches on this one, and today I chose to get one of my client's work done so that on Monday I can concentrate on the new business development calls. I've still got one podcast to edit before tomorrow, that's the Write Club podcast, and I'll be doing that before I go out this evening.

Just like to get everything done, then I can have the whole Sunday off, completely free of client work or any other kind of work. And I think it's important to at least have one day a week where you can just go and do whatever you want to do that doesn't involve a computer.

So it's been a really busy week this week. Got back on Sunday with Sarah. Went to a party on Tuesday and then Write Club ladies came round to record five episodes of the podcasts on Wednesday. Thursday was a podcast recording day with Judith, and then on Friday, as I say, no internet. So it's been a pretty busy week, and I'm starting to think that this semi-retirement lark isn't all it's cracked up to be But we'll see what happens this week. It should calm down a bit hopefully. So let's get on with the show, shall we?

Okay, so, this week I want to recommend a book to you. It's called Playing To Win by A.G. Lafley, L-A-F-L-E-Y, and it's all about why strategic decision-making can be made easier, and how important it is when you're starting out in business.

Now you may have heard me recommend the book Traction many, many times. That does help you make a simple two page business plan, and it helps you set goals, timeline goals, and it helps you set the actions that you need to do. The big rocks I call them, and many other people do too. So how to get your big rocks done first.

The book that I'm recommending to you now, I think, comes just before Traction. It comes when you're actually thinking about the kind of business you want to start, and who you're going to serve,