Playing Your Art Forward – Sabin Howard - Podcast – Clark Hulings Fund

Sabin Howard is a classical figurative sculptor with over 33 years of experience. Known for his works of heroic scale, including Hermes, Aphrodite, and Apollo, the New Criterion has called him a “sculptor who’s work radiates a startling presence, while finding its roots in the classical past.” He’s part of the winning design team for the National World War I Memorial in Pershing Square Park, Washington DC, and he also offers drawing and design webinars in a digital format. Topics Include:

World War I Commission:

* The application process for public art commissions

* Public art as a part of a sustainable business

* Process for designing and creating a 75 foot-long bronze wall that represents World War I with 45 figures in a processional composition

* Communicating an idea in a way that will resonate with the general public

Collaboration:

* Learning to collaborate as a form of communication

* The process of rebuilding and ripping things a part

* An elevation of the compositional process

Art as a Business:

* “If I didn’t have a really, really high end product and I hadn’t spent 50,000 hours in front of a model over 33 years, no shortcuts … I wouldn’t have a business.”

* “As an independent artist, you have to decide how to create your own life.”

* “There is a creative aspect to entrepreneurship and business that I really wish more artists could see that.”

* “I have to do the business to drive the art.”

* Teaching drawing as a way of breaking the art market system.

Marketing & PR:

* “It’s about making an energetic connection with other people and talking about my mindset.”

* “Your greatest skill is your craft, but you’ve got to learn how to present yourself.”

* “Artists need to be able to share with people and create a value for that special talent that they have.”

* “As an artist, you need to go out and show that there’s a different version, there’s a different vision that is available and possible.”

* “It’s important that an artist be involved in showing their work and takes ownership of what he makes rather than have somebody else take over his business.”

Art World & Galleries:

* “You have this thing called “the art world”, art world is run by the status quo.”

* “Art is seen as a commodity. It’s seen as something that a lot of people will buy because it’s like a stock that will go up in value.”

* “The gallery system did function once, but it doesn’t anymore because the gallerist would encourage and push artists through the sales.”

* Started his own gallery for 7 months to sell his work publicly.

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