Penny Lane is a show about the business, economics, and technology of music streaming, hosted by Matt Squire and Shawn Yeager, and presented by Trustream.

Charles Alexander is an independent singer/songwriter, digital strategist and artist manager. He recently launched Systemic, an artist & label services company specializing in streaming platforms such as Spotify, Apple Music, Amazon, YouTube and Pandora. He also owns Outside The Box Music, an artist management & marketing company where he helps artists, musicians & songwriters create and extend their online presence. He has run digital campaigns for such diverse clients as Ryan Cabrera, Curb Records, Keb’ Mo’ and Lacy Cavalier, amongst others.

We asked Charles to join us to discuss streaming’s evolving role in artists’ careers, from the ways they create, to how they market and promote their music, to the ways in which they earn a living.

In this episode, we cover topics including: