Many artists believe that landing on major playlists is the key to success, but is that really the case? In this episode of Off Key and On Pitch, Tzayla sits down with Mike Warner, a streaming expert, author of “Work Hard Playlist Hard”, and consultant to independent artists and major platforms. Mike shares insights into the biggest misconceptions about playlists, why social media may be more important than streaming, and how artists can build a sustainable career in today’s industry.

This episode is a must-listen for artists looking to grow their audience and make a lasting impact.

Key Takeaways:

• Playlists are not a career plan – Getting on playlists can boost streams, but it doesn’t build a loyal fanbase. Focus on direct fan engagement instead.
• Your audience matters more than algorithms – Social media, live performances, and community-building will drive your career further than a one-time playlist placement.
• Streaming isn’t the only way to make money – Diversify income streams through merch, live shows, fan subscriptions, and brand partnerships to create a sustainable career.
• Artists must own their audience – Having a website, an email list, and direct communication with fans is crucial. Don’t rely solely on platforms that control your reach.
• Consistency beats viral moments – Building a music career takes long-term strategy, not just chasing quick spikes in attention.
• Know your metadata – Optimizing your song metadata, release strategies, and branding helps increase visibility and discoverability.
• Streaming success doesn’t equal financial success – Millions of streams don’t guarantee a livable income. Building a business around your artistry is essential.

Connect with Mike Warner:

• Official Website
• Work Hard Playlist Hard – Get the book
• Instagram 

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Keep Dreaming Big, and remember… adventure sounds like THIS

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