Will this name change take? Some do like Kentucky Fried Chicken to KFC. But not all of them do. It’s what’s inside the bucket that counts, advises our spin doc Steve Burgess.

Steve Burgess writes about politics and culture for The Tyee. 

Published Sept. 27, 2022. 

https://thetyee.ca/Opinion/2022/09/27/Please-Advise-BC-Liberal-Rebrand/

Will this name change take? Some do like Kentucky Fried Chicken to KFC. But not all of them do. It’s what’s inside the bucket that counts, advises our spin doc Steve Burgess. Steve Burgess writes about politics and culture for The Tyee. Published Sept. 27, 2022. https://thetyee.ca/Opinion/2022/09/27/Please-Advise-BC-Liberal-Rebrand/

Please Advise! Will the BC Liberal Rebrand Work

We’re an independent, online news magazine from B.C. founded in 2003. We’re devoted to fact-driven stories, reporting and analysis that informs and enlivens our democratic conversation. This podcast features our stories, read by AI narration.


Our reporting has changed laws, started movements and garnered numerous awards. While some journalism gives the last word to power, we try to give the last word to ordinary folks.

We are reader-supported so if you like what you hear, you can go to https://support.thetyee.ca/ and contribute to our hard-hitting journalism.

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We’re an independent, online news magazine from B.C. founded in 2003. We’re devoted to fact-driven stories, reporting and analysis that informs and enlivens our democratic conversation. This podcast features our stories, read by AI narration. Our reporting has changed laws, started movements and garnered numerous awards. While some journalism gives the last word to power, we try to give the last word to ordinary folks. We are reader-supported so if you like what you hear, you can go to https://support.thetyee.ca/ and contribute to our hard-hitting journalism.

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Please Advise! Will the BC Liberal Rebrand Work

Please Advise! Will the BC Liberal Rebrand Work