Swag, which is slang for imprinted promotional products and merchandise, can be very effective for marketing. But when it comes to self published books, it can be a huge money waster. I explain why in this episode.

YouTube video: https://youtu.be/i6IR1I16KMM

Timestamp show notes (click timestamp to view segment on YouTube):

0:25 What is swag?

1:38 Why promotional products ads are deceiving

4:17 How would you send swag to your readers?

5:54 You don't make enough to justify buying promotional products for your books

7:51 Why it's illogical to reward readers with promotional products

9:18 My book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business

Read these tips on my blog: https://toughnickel.com/self-employment/Book-Promotions-Using-Swag-What-You-Need-to-Know

Listen to a FREE sample of my audio book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, on Audible: https://www.audible.com/pd/B07FXZ2DDQ/?source_code=AUDFPWS0223189MWT-BK-ACX0-123241&ref=acx_bty_BK_ACX0_123241_rh_us

Or get SWAG on Amazon in print or eBook at: https://www.amazon.com/dp/B00J1RP5H6