Be bold, be brave, be honest. A conversation with Ralf Specht.

A co-founder of communications company Spark 44, Ralf Specht has spent the last couple of years plumbing the depths of …. corporate soul! (and how to make soulless companies a thing of the past). Ralf’s new book Building Corporate Soulwill launch on 2/22/2022. He was kind enough to join me for an extremely wide-ranging conversation and a bit of a sneak preview.

 Our 50-minute sojourn touched on soft factors, hard reality and shared purpose. Along the way, he shared some surprising insights on organizational forms and on weaving corporate fabric. An offhand remark about “exchange programs”, for example, once led to just such a thing in his company’s own geographic matrix. The cost? A month’s Airbnb rental. The benefits? Incalculable! Spirit, shared behaviors, belonging. Soul elements.

 Combining topics as mundane as flip charts (“Flip the question if you’re not making progress!”) and as uncommon as soul building (“it’s defined by employees,” he emphasized, “not management”), Ralf deftly tacked toward the OC Tanner waypoint before gybing downwind to his own soul index. I’m looking forward to the 22nd.

Intrigued? Please come on aboard for an invigorating sail. Just press play.

More about Ralf:
https://ralfspecht.com
https://audible.com
His book: Building Corporate Soul:Powering Culture & Succes with the Soul SystemTM

More about Fief:
www.fiefmacrander.com
[email protected]