"Highlighting, underlining, bolding, italicizing, marking as urgent, creatively using the subject line; all ways not just to capture your attention, but to usurp it, to drain it, to take you out to dinner and stick you with the check."

This episode is also available as a blog post: https://blametheamygdala.wordpress.com/2020/06/06/please-somebody-create-personality-filters-for-e-mail/