If you have a main street storefront, are a brick and mortar, have products, or attend markets to sell your goods, you may find that business and content advice online is usually aimed at service based businesses.

In this episode, I am sharing tips to create content as a brick and mortar store or for your product based business.

I started my social media management career going into local stores to help them with their social posting, newsletters, blogs and more. Here are a few reminders that can help since it's hard to navigate advice online.

As always, I encourage you to ask questions via Instagram or email, and sign up for my newsletter to keep getting content tips!

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If you DM people does it increase reach? The head of Instagram says no.

BUT that doesn't mean DMs aren't a crucial part to your marketing plan. It's the ONE area I recommend people hang out when they are short on time.

In this episode, I share why relationship marketing thrives in DMs, what it means for your Instagram use, and what to focus on.

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Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

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What's it like putting together an event?

Here's how the Content Field Trip came together, what it focuses on, and how you can attend the next one!

Here's where to get your May Content Field Trip Workshop tickets (May 26 and May 27)

https://rebeccastanisic.thrivecart.com/field-trip-may/

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

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Save 30%: On-Demand Content Foundations Workshop

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So you keep hearing about Threads and want to use it for your business. Does it work for everyone? What strategic approach should you take? In this episode, I share how I use threads, what I'm seeing working, and offer some tips for your small business to get started

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

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Save 30%: On-Demand Content Foundations Workshop

find out more at www.rebeccastanisic.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Not all content will be successful, but you have to figure out what the actual definition of success is.

In this episode, I share why failing content is okay (and what you can learn from it), as well as why some 'failed' content is actually working harder than you know: Long-form content, social media marketing, and visibility efforts all have different goals, and reasons for being. Knowing this will help you create better.

I also talk about what to look for when testing and trying new things (one post is not enough data to make decisions about!)

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

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Save 30%: On-Demand Content Foundations Workshop

find out more at www.rebeccastanisic.com

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You need to customize your approach to marketing and content creation. You are constantly told what to do for your business: Best practices, hot takes, trendy tips, the 'sure thing' to help you grow. Marketing advice is constant and it takes a skill to sift through all of it to find what works for you and your business. An online digital marketing business will have different needs and marketing plans than a brick and mortar store. A service based business will be different than a product based business.

In this episode, I try to share how to consider this advice as optional only and how it's customizable.

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

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Your content needs a why. Why are you sharing this? Why does your audience care? Why do you need to share this now?

Intentional content creation is more sustainable for your marketing and business efforts. Knowing your why, for every piece, will help.

I see it often - this is the one thing your content may be missing and it's causing you to not connect with the right audience, and leaving you feeling burnt out over content creation. Change this, and you'll find it's a lot easier!

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

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In this episode, Rebecca talks about events, networking and otherwise, and the importance of connecting your offline presence with your online.

The online step is often missed.

These are the steps you'll want to take before you attend your next business event (and after)

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

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Save 30%: On-Demand Content Foundations Workshop

find out more at www.rebeccastanisic.com

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If you are a small business owner or solopreneur, content creation probably wasn't on your list of things you thought you'd be doing. Marketing, yes, but the world of content has changed and evolved and our presence on social media apps goes beyond posting a photo or text thought from time to time.

In this episode, I chat about how to reframe your content approach when you find yourself comparing your business and brand presence on social media to those of influencers, and ways to take a more sustainable approach to your content creation and planning.

Mentioned in the episode is my free Social Media webinar for small business owners. It's available as a video or podcast. Watch here.

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

Sign up for my newsletter

Save 30%: On-Demand Content Foundations Workshop

find out more at www.rebeccastanisic.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Content takes time, and your time has value. Before you overthink it, and play the comparison game with how 'easy' it seems for others, listen to this episode to understand how to reframe your approach to the time you spend on content and social media.

Mentioned in this episode:

Social Kat Media's membership

Goat Setting Workshop

Chat with me on Instagram @bitofmomsense

Book a One-Hour Content Spark intensive and get clear on what content to create next: Book here

Sign up for my newsletter

Save 30%: On-Demand Content Foundations Workshop

find out more at www.rebeccastanisic.com

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.