From public transport design to YouTube stardom, engineer-turned-creator Ting Ting Hu has built a one-person company of creativity, strategy, and heart.

In this episode, she joins Charlotte and Kiet to unpack what it means to treat your craft like a product — balancing art, analytics and authenticity.

🔑 What you’ll hear:

• How Ting Ting plays three roles at once: CEO, PM and talent of her own brand

• Her viral learning loop — what creators can teach PMs about feedback and product-market fit

• Why she left “safe” public service to follow joy and meaning

• The lesson behind huo ren gan (活人感) — the feeling of being alive — and why every product needs it

• How AI quietly powers her reflection, resilience and creativity

💭 “You only create half of a product — the other half belongs to your audience.”