10.28.2019 - By Kelvin Newman
To successfully grow your ecommerce revenue in a difficult economy you have to be able to adapt fast to new ad formats, automation & AI, and use more sophisticated audience targeting. In my presentation I will not only talk about how the implementation of an Exact/BMM Keywords separated account strategy has had a proven track-record on lifting one of our client’s ecommerce revenue, but also on how powerful smart shopping campaigns can be within your Google Ads strategy. Additionally, I want to dive in further and give useful, hands-on Google Ads optimisation tips such as examples of advanced audience strategies or the analysis of In-Store Visits for optimising the Omni-channel.