In this episode, Resonate CMO Ericka Podesta McCoy takes a deep dive into the mindset of American voters as the countdown to Election Day reaches its final 90 days. The economic strain from rising prices has left voters increasingly worried about the state of the economy, driving their decisions at the ballot box. Frustration with leadership is another prevailing sentiment, with a significant number of voters expressing doubt in both major party candidates, believing they may have committed crimes. As economic concerns take center stage, there's a noticeable shift in voter behavior—many are moving away from consumer activism, focusing more on price sensitivity than aligning with brands that support social causes. Despite the pervasive distrust in the media, local news has emerged as a trusted source of information, emphasizing the critical role of local media channels in campaign strategies.

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