Many companies today are striving for more innovation, more new products and faster top-line growth. All of this depends on effective business development. In some companies, business development is viewed as a strategy and applies more to acquisitions or targeting of major investments. In any event, business development is an important sub-discipline of marketing and needs to be pushing the launch of new products and services, and obtaining a foothold in new territories or segments. What are some of the challenges companies face when getting out there?