Building Web3 with Yahya El Asmar

Yahya El Asmar is the head of product at Layer3. Layer3 is building the platform to help consumers onboard into crypto. In today’s podcast we discuss:

* Problem statements, target users, and aha moments for Layer3

* Big product changes, the motivations behind them, and measuring success

* Doing things that don't scale and how to start scaling

* Discord workflows for crypto products

* Building for a growing crypto market

* Building a product around the technical limitations of crypto

* Progressive decentralization

Listen now on Spotify.

Where to find Yahya El Asmar:

* Twitter: https://twitter.com/yahya_ea

* LinkedIn: https://www.linkedin.com/in/yahya-el-asmar/

Where to find michaelcjoseph:

* Newsletter: https://blog.michaelcjoseph.xyz

* Twitter: https://twitter.com/michaelcjoseph

* LinkedIn: https://www.linkedin.com/in/michaelcjoseph

In this episode, we cover:

(00:00) Yahya’s background

(01:07) Layer3’s problem statement and target user

(04:24) Layer3’s aha moment for both the customer and consumer

(11:23) Doing things that don’t scale

(14:43) Layer3’s biggest product updates

(18:46) Motivations behind the big product updates

(22:06) KPIs and measuring success

(25:35) Managing Discord workflows for a team

(28:31) Handling a global web3 user base

(33:19) Building for both where the market is and where it’s headed to

(38:33) Building around the technical and UX limitations of crypto

(42:39) What is an on-chain future for Layer3?

(50:20) What we’re excited about for the future of crypto

Thank you for listening to this podcast! If you find it valuable, share it with a friend, and consider subscribing if you haven’t already!

Sincerely,

Michael 👋🏾

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.michaelcjoseph.xyz