The prevailing means of customer segmentation and why that's basically useless online. Then, I show you how you should think about segmenting your customers based on behavior.

The prevailing means of customer segmentation and why that's basically useless online. Then, I show you how you should think about segmenting your customers based on behavior.

The prevailing means of customer segmentation and why that's basically useless online. Then, I&nbsp;show you how you should think about segmenting your customers based on behavior.

Podcast 04: The Best Way to Think About Your Customers. Behavioral Segmentation

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

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Podcast 04: The Best Way to Think About Your Customers. Behavioral Segmentation

Podcast 04: The Best Way to Think About Your Customers. Behavioral Segmentation