A case study showing how to implement a great, easy customer retention program that you can use at your own retailer. Juice up the profits by segmenting your users (I explain how).

Podcast 06: How to Implement Tripwire Marketing – Build a Killer Retention Program in Seven Simple Steps

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

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Podcast 06: How to Implement Tripwire Marketing – Build a Killer Retention Program in Seven Simple Steps

Podcast 06: How to Implement Tripwire Marketing – Build a Killer Retention Program in Seven Simple Steps