On this episode of the IMI podcast, Bryan and Nicolette have some fun with Andy Crestodina, CEO, Orbit Media, speaker, and author. Tune in as we talk consequences of not doing video correctly, misconceptions about original research (hint: it’s easier than you think), and find out what he’s up to at Content Marketing World 2019. Don’t forget to catch up on some reading: Andy’s book Content Chemistry is full of valuable insights you need in your content life. This is a no-fluff episode that’ll leave you wanting more!