March 15, 2022

Podcast 14 - QR Codes, Are they back from the dead? Has Degree found an interesting way of combatting gender equality? SuperBowl ads that rely on celebrities? Better for the brand or the celebrity?

52 minutes

(0:08 ) Intro

(0:31 ) What are we drinking?

(2:43) What caught our eye? 1. QR Codes are in the news again, and it’s not just because of Coinbase or Pandemic restaurant Menus - Would advertising take them seriously this time? 2. Degree® Launches the 'Bracket Gap Challenge 3. In the 2022 Super Bowl, some celebrities outshined the brands they promoted 4. Her for She - Hershey and HP

(43:27) What are we consuming? 1. Book: Confessions of an Advertising Man by David Ogilvy 2. TV: Ozark 3. Book: Brand Gap 4. Movie: The Adam Project

...more

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By razethecurve

March 15, 2022

Podcast 14 - QR Codes, Are they back from the dead? Has Degree found an interesting way of combatting gender equality? SuperBowl ads that rely on celebrities? Better for the brand or the celebrity?

52 minutes

(0:08 ) Intro

(0:31 ) What are we drinking?

(43:27) What are we consuming? 1. Book: Confessions of an Advertising Man by David Ogilvy 2. TV: Ozark 3. Book: Brand Gap 4. Movie: The Adam Project

...more

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Podcast 14 - QR Codes, Are they back from the dead? Has Degree found an interesting way of combatting gender equality? SuperBowl ads that rely on celebrities? Better for the brand or the celebrity?

Podcast 14 - QR Codes, Are they back from the dead? Has Degree found an interesting way of combatting gender equality? SuperBowl ads that rely on celebrities? Better for the brand or the celebrity?