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Show Notes

Hour 1

 

Jason Vazzano, Co-founder of Vectorform examines a grill ornament in this picture with Ford designers.

Vectorform, is a digital product and experiences company with expert capabilities in mixed reality design and engineering, today announced its collaboration with Microsoft to innovate vehicle design and prototyping processes for the automotive industry. Using Microsoft’s HoloLens mixed reality headset, Vectorform and Microsoft enabled Ford Motor Company’s designers and engineers to view 3D holographic versions of exterior body options (e.g. side mirrors, grilles) overlaid on top of the physical vehicle prototypes.

Part of our mission during the past 20 year here on WJR has been to highlight excellent in local technology design.

The ability to help Microsoft and its automotive clients see the potential impact of mixed reality in its design process is a huge win …