Travis Jamison from Supremacy SEO is a grey hat SEO specialist. This week he steps us through a step by step grey hat brand building strategy. He also makes an offer that hopefully Pat Flynn can't refuse.

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Pat Flynn offer

Travis wants to take on Pat in an SEO challenge. If Pat loses he has to interview Travis on his podcast. Either way Travis will donate $1,000 USD to a charity of Pat's choice.

Pat, if you are reading feel free to email me [email protected] to make it happen.

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Pat Flynn

James Schramko

Hootsuite

The Challenge

5 Minute Friday videos

Andrew Warner

Supremacy SEO

Grey hat brand building formula

1. Brandable domain

Focus on a brandable domain name and do the traditional brand building that you would do regardless of SEO.

Have one main brand website

Don't worry about keywords in the domain

2. Content / long tail

Build quality content

Always use long content - 2,000+ words

Look at the top results in Google and model off that

Focus on buyer keywords

Add media to your pages (pictures, videos) - google loves it. Take other images and crop / resize and re-name after keyword

Link out to high authority sites but not to your competitors. Better to be relevant but Travis doesn't see this as essential.

Doesn't bother with no follow or do follow on the outgoing links

3. Pre-reputation management

Review sites and Q&A sites

Don't wait till your brand is hurt before paying for reputation management

Provides social credibility, buffers against bad press and helps rankings to own more sites in your niche

Make sure you rank for reviews of your products

Q&A sites - paying a team to ask and then answer questions

Review sites - set up a site as an affiliate site that you own

 Social Signals

Buying Facebook and Twitter follows from Fiverr

Uses social signals for the main site - at the moment Google not smart enough to know the likes are gamed

Not all social profiles are indexed

Can get more quality bought likes and tweets

Social profiles

Setup accounts on the main social sites

Can use these to outrank bad reviews later on

Travis uses Hootsuite

4. Feeder sites

Sending grey hat links through to feeder sites

 5-40 pages ok content focusing on brand keywords

These sites server as backlinks and traffic for the main site

High quality backlinks should pay for themselves

Uses keywords for domains for the feeder sites - uses keyword tool

Uses a team to write the content and update WordPress

Banner goes at the header of each of the feeder sites

Puts a bit of text up the top before the banner so as to not be slapped by Panda

Images pass plenty of link juice, Travis usually links back to the site with keywords links as well

Unsure whether Google looks at both links on the page but it helps for relevancy anyway

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