Learn how to create recency segments in Google Analytics and how to use this data for predicting marketing campaign success and calculating lifetime value.

Podcast 19: Working with Recency Segments in Google Analytics

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

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Podcast 19: Working with Recency Segments in Google Analytics

Podcast 19: Working with Recency Segments in Google Analytics