The ultimate goal of any business website is to generate an income via that site. You may have a fantastic site that looks great, your designer loves it and so does your mum but if it doesn’t produce a solid return for your company, it is of very little value.

A successful website requires careful planning that converts visits into sales. Be aware that not everyone who comes to your site wants to buy. Your job (via your website setup) is to convince them that they should.