PROBLEM: James came to us a new recruiter looking for a smarter way to get client leads. He did not want to use the phone. He did not want to do any cold calling. FIX: Becoming the thought leader without writing it himself. Within a matter of weeks he had gone from a readership of zero to having an audience of 162,000. SCALE: He was asked to present 5 webinars to the American Society Of Mechanical Engineers – the exact market place he had been trying to reach through traditional methods. He ended up saying he had “too much business” coming in. This is how he did it.