James Schramko our most popular guest so far is back for round 2 (see his first appearance here) to talk about owning the racecourse and how he has 5-10 years worth of ideas!

Direct Download | iTunes | RSS

James' links

superfastbusiness.com (James main site)

owntheracecourse.com (training modules)

trafficsure.com (done for you OTR service)

fastwebformula.com (private community)

silvercircle.com (elite mastermind)

internetmarketingspeed.com (podcast)

freedomocean.com (podcast)

James on Youtube

Other Mentions

James' first appearance on Web Domination

Wistia

John from 5 by 5 media

High level of what Own The Racecourse (OTR) is

Video-based authority building based on ongoing news and tips updates

2-5 minute videos putting out 3-6 per week

1 - Overview

2.  Team

3 - Setup

4 - Gathering ideas

5 - Create content

6 - Production

7 - Publish

8 - Syndicate

9 - Measure

10 - Refine

James' Tips on Gathering ideas

Have information come to you so you can get them when you want to do the content

Using RSS to subscribe to top news websites

Team member sending James a summary of the industry news events

Meetups

Coaching clients

Forums

Help desk

Replies to emails

Video analytics (Wistia and Youtube) - The team make a list of what people like and dislike to inform future videos

Heatmaps and slit tests

Staff member goes through forum and sends James a list of topics to talk about

Other tips

Use Wistia for private videos for better analytics

Make topics broader at first and them get more specific as the video goes on

Set up triggers of some sort (i.e. a calendar alert)

Some stats

50,000 views on youtube

300-500 views per video

1,000 downloads a day of audio files all up

20,000 subscribers

5000 fans on facebook

20,000 uniques a month

6-7 minutes time on site

1,500 pages indexed

300 Youtube subscribers

Other Fast Web Formula members owning their racecourses

John from Web Design Business Kits

Casey from Real Fit Women

Justin Meadowns from Evergreen Profit

This is a small sample of members of Fast Web Formula who are owning the racecourse.