Data is everywhere in supply chains and having the right processes and technology to collect, organize, and analyze data can bring far reaching benefits to an organization. Data analytics when used effectively, will transform and optimize supply chain processes. But it is important to recognize that this data can actually be detrimental if this data is not complete or is poor quality. Good business intentions based on bad data can lead to increased costs rather than finding efficiencies. In this podcast, we offer some advice on how to collect and use meaningful supply chain data analytics.