On this episode of the Insomnicat Podcast, Bryan DeLuca and Nicolette Emmino team up with their former colleague, Lauren Leetun, President, Sprout Public Relations, to discuss the world of public relations. Since Lauren has been in both the content marketing and traditional public relations realms, it was a great opportunity to dive into the intersection and evolution of both fields. We’ll talk about measuring public relations success, “share of discussion,” honesty in your messaging, and the value of becoming a “strategic communicator.” Also, visit Insomnicat.com for Lauren’s list of free PR tools.