You think you don't have a personal brand? Wrong. Every LinkedIn post you don't make, every conference you skip, every time you introduce yourself as 'just a doctor' - that's your brand talking. And in South African healthcare consulting, where relationships and reputation are everything, your brand determines whether you get the call or get forgotten. This is how to build professional presence without feeling like a sellout, establish thought leadership that actually matters, and why healthcare consultants can't market themselves like everyone else.

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