Episode 32, recorded April 8th 2012 Does Radar need to be fixed or not? Apple increases developer share for iAds. And we are on tenterhooks waiting for WWDC tickets to become available. Ad iAd Developer Share Raised Apple raises revenue share going to developers from iAd to 70%, up from 60%. In a move that probably aimed at making iAd banners more attractive Apple raised the share to the same percentage developers are already getting for app sales and in-app purchases. The problem that people are still having with iAds is less the percentage they are getting, it’s the fill rate. Because of this they are mediation networks like the one from Google or a component like my DTBannerManger which combines iAds, AdMob and MobFox to get 100% fill rate with the highest paying ads prioritized higher. Nevertheless we appreciate the gesture, personally I feel it’s a bit more rounded that Apple gets 30% share in everything. Having a different percentage for a single service felt odd, not smooth, unlike Apple. At least they ironed this out for whatever reasons. Miscellaneous Announcements Apple has made new material available on the App Store Resource Center which you can use to promote your app with Apple’s blessing. On this page you can find the official “Available on the App Store” badge with instructions how you may and may not modify and use this. There are also official high resolution images for iOS devices which you can use in photo montages showing your app running on a device. The announcement mentioned new localized versions of the badge in Simplified and Traditional Chinese, Japanese, and Portuguese. There where several great links in this week’s installment of the iOS Dev Weekly newsletter. I got the WWDC ticket availability stats post from there as well as the next two items: There’s a cool guide on TheIconmaster.com that explains how to make a shortcut to new Photostream images in your Finder. This enables you to see new screenshots pop up right away on your Mac after you made them on your iOS devices. The advantage here is that you don’t have to have iPhoto running and iCloud sync working over peer-to-peer when your devices are on the same WiFi network. There is a smart search feature in Finder that automatically updates when new files appear. By combining this with a search for PNG files and the photo stream sync folder you’re set. There is an extensive code style guide on NearTheSpeedOfLight.com. It describes in great detail how you should style your code. From naming conventions to tips on how to structure your APIs. This joins the ZDS Code Style Guide by Marcus Zarra and the Google Objective-C Style Guide in trying to bring order to our chaotic code. While the contained details in all three guides might remind you a bit of Obsessive Compulsive Disorder (OCD) there are nevertheless many good reasons for why it makes sense to do certain things a certain way. If not following it slavishly it might do wonders on your own code style and code readability if you pick up a couple of pointers when skimming through these guides. App Review Weather Report: New Apps 97% chance of being approved in 5 days, Updates 99%. This week was somewhat uneventful, probably because I was on vacation. Could it be that Apple is aware that many developers are taking the week off leading up to the Easter holidays? I mean, if they would have announced the 2012 Worldwide Developer Conference in this week then they would have annoyed all those vacationing people. I for one was glad that they didn’t because it saved me from having to deal with somebody else buying a ticket for me while I am incommunicado. WWDC 2012, … NOT! Somebody – whose name I forgot – did a linear regression on previous announcement dates and ended up seeing April 18th as the most likely date that tickets could go on sale. Scott McAlister compiled a complete list of when tickets went on sale in relation to the conference dates for the last 8 years.