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PODCAST 33: Hugh Holman
Grocery shopping is vital to consumers even when other types of retail aren’t as vital, such as during a pandemic. Today’s guest works with a number of retail brands that are found in grocery stores. Hugh Holman is the CEO of Observa, a company that delivers in-store analytics in real-time to optimize the supply chain as well as the shopper experience. Listen in to hear what Hugh has to say about how Observa works, what long and short-term changes Hugh has seen in shopper behavior, and what his findings say about how brands position themselves and engage with customers.
Topics Discussed in Today’s Episode:
✔ What led Hugh to start his company
✔ How Observa works
✔ Changes in customer behavior during the pandemic
✔ Long term changes in consumer behavior
✔ Experience Hugh has seen in stores that he likes
✔ What’s changed to make grocery stores more engaging to customers
✔ Findings of what brands engage with customers and how they do it
✔ Key takeaways for how brands position themselves
✔ Technologies that are being adopted at a faster pace than expected
✔ What the future looks like for technologies in grocery
✔ How grocery chains can use data to market to more people
✔ What Hugh recommends visiting in Seattle
Resources:
Hugh Holman
QUOTES:
“We use artificial intelligence, then, to digitize the photos.”
“We merge with other data to deliver rich insights to our clients.”
“The public has been trained at least some percentage and they now know how to order online.”
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By Bobby MarhamatGrocery shopping is vital to consumers even when other types of retail aren’t as vital, such as during a pandemic. Today’s guest works with a number of retail brands that are found in grocery stores. Hugh Holman is the CEO of Observa, a company that delivers in-store analytics in real-time to optimize the supply chain as well as the shopper experience. Listen in to hear what Hugh has to say about how Observa works, what long and short-term changes Hugh has seen in shopper behavior, and what his findings say about how brands position themselves and engage with customers.
Topics Discussed in Today’s Episode:
✔ What led Hugh to start his company
✔ How Observa works
✔ Changes in customer behavior during the pandemic
✔ Long term changes in consumer behavior
✔ Experience Hugh has seen in stores that he likes
✔ What’s changed to make grocery stores more engaging to customers
✔ Findings of what brands engage with customers and how they do it
✔ Key takeaways for how brands position themselves
✔ Technologies that are being adopted at a faster pace than expected
✔ What the future looks like for technologies in grocery
✔ How grocery chains can use data to market to more people
✔ What Hugh recommends visiting in Seattle
Resources:
Hugh Holman
QUOTES:
“We use artificial intelligence, then, to digitize the photos.”
“We merge with other data to deliver rich insights to our clients.”
“The public has been trained at least some percentage and they now know how to order online.”