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Podcast #34--Hispanic Public Relations Panel From AHAA 2012
HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST
This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques.
Panelists:
GSC Program Director and Associate Professor, Florida International University
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HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST
This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques.
Panelists:
GSC Program Director and Associate Professor, Florida International University