How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market.  Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences.  Are you leading the “consumidor”? Or is the market  “siguiendote a ti”?