In episode 36 of Web Domination, I chat with Trent Dyrsmid the founder of BrightIdeas.co. He is also a 14 year veteran entrepreneur, online marketing expert, author, speaker.

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The 7 Stages of Lifecycle Marketing

Attract Traffic – use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.

Capture Leads – convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form.

Nurture Prospects – provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized.

Convert Sales – turn your prospects into customers with eCommerce tools and a well defined marketing strategy.

Deliver and Satisfy – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers.

Upsell Customers – Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.

Get Referrals – Encourage your customers to refer more customers by creating incentives.

Trent's links

Lifecyle Marketing Webinar

Lifecycle Marketing Guide for Small Business Owners

Attn Marketing Agencies: Put Client Attraction on Auto-Pilot

Automate Your Marketing and Unleash Your Profits

PodcastPostProduction-Video

Mentions

Mailchimp

Aweber

Yvonne Halling

James Schramko

OfficeAutoPilot

KISSmetrics

Visual campaign example 1

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Lead scoring example

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Lead scoring rules

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