Opening Keynote: Sir Martin Sorrell, CEO, WPP GroupNo matter what language your target speaks, or whether your market is the US or the world, every aspect of our industry is evolving, volatile and ultra-complex. Sir Martin Sorrell, founder and CEO of the world’s largest advertising and marketing services group, offers his unique strategic perspective on the ways culture, geography, technology, innovation and marketing are influencing the business of brands.About the conference:Jam-packed with a stellar selection of who’s who of the marketing executive elite, the AHAA 2013 Conference was poised to attract a diverse collection (400+) of media, marketing and communications agencies, brands and corporate partners who were seeking to deepen their strategic marketing arsenal. for targeting Hispanic consumers. With the theme of “Thinking underthe Influence,” attendees were treated to content highlighting the Hispanic influence that is currently driving much of America’s evolving culture and therefore the marketing industry as a whole. #thinkahaaSir Martin Sorrell Podcast