As more Latinos enter the mainstream at every socio-economic level and in every geographic region, the profile of the mainstream consumer itself has changed. Hispanic consumers make new demands on General Market advertisers, while mainstream clients put new creative and economic pressure on Hispanic expertise. Language, culture, experience – the traditional parameters are blurring into a world of new metrics and competencies, new players and alliances, new competition and new business models. Are we the General Market?  What are our true strengths and weaknesses? What’s the best model today and for the future? Two of our industry’s brightest minds bring two very different and passionate perspectives to the discussion. Speakers: Ken Muench, Senior VP & Director of Strategic Planning, Draftfcb Alex Lopez Negrete, President, Lopez Negrete Communications Blurring lines between mainstream and Hispanic