Startup Chat

Podcast #39 – 7 more blog conversion mistakes


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In part 2 of the conversion series I'm dropping another 7 blog conversion mistakes made by almost all of the blogs I've seen in the last week (see part 1 here).



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7 more blog conversion mistakes

*See original top 7 here.

Poor design - low quality supporting images.
Not optimising your highly converting pages (about, top menu pages).
Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking - I am my biggest referrer by far).
Not having opt in bait.
Optin bait is not relevant enough - to your reader - to your business.
Optin copy isn't benefit driven (Get my free Photoshop template vs Learn phtoshop quickly).
Not being clear about who your option is for.

Mentions

Conversion competition
Optin Skin
Fresh Forms
CopyBlogger
Hubspot 10 DIY Design Commandments
...more
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Startup ChatBy Dan Norris & Alex McClafferty