DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos.  Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G –  works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention. CMO Chat with Alfredo Rodriguez at AHAA 2013 Conference