Step inside random conversations about marketing ideas and questions. On this episode, Bryan DeLuca and Nicolette Emmino talk about moving beyond traditional data because data, alone, isn’t enough. Sure, you’ve got web traffic, conversions, open rates, search volume, etc. But what can’t the numbers tell you? For starters, intent. Do you really know what a user was trying to accomplish? This is where Meaning Making comes in. All this, plus thoughts on journey mapping and the need for humans to carry out some of these tasks.