You lose some, you gain some: using 'loss aversion' in consumer advertising and implications of where to use loss/gain framing of messages for healthcare marketing

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Show notes:

Rejected 'Remain' brexit campaign ads: https://www.campaignlive.co.uk/article/remain-campaign-ads-away/1400625

Loss aversion message examples: https://www.invespcro.com/blog/13-loss-aversion-marketing-strategies-to-increase-conversions/

Intro/outro music courtesy of Bensound www.bensound.com/