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Podcast #41 – 7 final blog conversion mistakes (including full list of 21 mistakes)
In this part 3 of the blog conversion mistakes series I go over the final 7 most common blog conversion mistakes. You can find part 1 here and part 2 here.
iTunes | RSS
The final 7 blog conversion mistakes
Not using landing pages
Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet)
Focusing too much on traffic and not on 'new traffic'
Not converting video views (lead player / wistia)
Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads
Not creating great content
Not structuring your content to drive action
Landing page that converted at 60%
Here is the landing page that converted at 60%. You can download it from the Marketing Show for free here.
Free website review template for freelancers and agencies
Check out the post here, or enter your email below to grab the free template.
[WebsiteReviewOptin]
Full list of 21 blog conversion mistakes
Not going for the email optin at all - focusing on social media or just nothing at all.
Assuming people will find a well disguised opt in (no visual contrast)
Having too many options
Not being clear about what people are getting
No proof
Too much clutter - 1 goal per page
Not using the high converting zones (scroll option, post signature).
Poor design - low quality supporting images
Not optimising your highly converting pages (about, top menu pages)
Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking)
Not having opt in bait (just asking for an email address to 'get updates')
Optin bait is not relevant enough - to your reader - to your business.
Optin copy isn't benefit driven (Get my free Photoshop template vs Learn photoshop quickly)
Not being clear about who your optin is for
Not using landing pages
Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet)
Focusing too much on traffic and not on 'new traffic'
Not converting video views (lead player / wistia)
Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads)
Not creating great content
Not structuring your content to drive action
View all episodes
By Dan Norris & Alex McClaffertyIn this part 3 of the blog conversion mistakes series I go over the final 7 most common blog conversion mistakes. You can find part 1 here and part 2 here.
iTunes | RSS
The final 7 blog conversion mistakes
Not using landing pages
Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet)
Focusing too much on traffic and not on 'new traffic'
Not converting video views (lead player / wistia)
Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads
Not creating great content
Not structuring your content to drive action
Landing page that converted at 60%
Here is the landing page that converted at 60%. You can download it from the Marketing Show for free here.
Free website review template for freelancers and agencies
Check out the post here, or enter your email below to grab the free template.
[WebsiteReviewOptin]
Full list of 21 blog conversion mistakes
Not going for the email optin at all - focusing on social media or just nothing at all.
Assuming people will find a well disguised opt in (no visual contrast)
Having too many options
Not being clear about what people are getting
No proof
Too much clutter - 1 goal per page
Not using the high converting zones (scroll option, post signature).
Poor design - low quality supporting images
Not optimising your highly converting pages (about, top menu pages)
Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking)
Not having opt in bait (just asking for an email address to 'get updates')
Optin bait is not relevant enough - to your reader - to your business.
Optin copy isn't benefit driven (Get my free Photoshop template vs Learn photoshop quickly)
Not being clear about who your optin is for
Not using landing pages
Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet)
Focusing too much on traffic and not on 'new traffic'
Not converting video views (lead player / wistia)
Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads)
Not creating great content
Not structuring your content to drive action