If the Latino vote is now the key to the White House – How does the Republican party re-invent its brand to become competitive? How can Hispanic Democrats use their social media and grass roots advantage to change the political map by winning states like Texas? Can the GOP’s current crop of rising Hispanic stars make inroads with multicultural conservatives? Can Latino leaders leverage their new-found clout to change the narrative and improve the debate on immigration, education, Latin American trade and other hot-button issues? And what lessons can brand marketers learn about the Hispanic consumer from the November campaigns? An opinionated panel of pundits and spokespersons gears up for what promises to be an insightful, high-spirited session. 2013 AHAA Conference - Rosario Marin