This week, we're joined by Trevor Boone of Seattle's Emerald City Guitars. 

This Seattle guitar store is like no other, where you'll often find multiple Dumble amplifiers, original 'Bursts and impossibly rare Fenders alongside players' grade guitars and amps.   They've also taken a unique approach to marketing and storytelling by hiring a full-time videographer to document some of the great tales behind their inventory, having an RV gassed up and ready to go, and self-producing a reality show about their latest vintage guitar finds on YouTube.    During our chat, we talk about the store's big bet on content creation, how Trevor brokers these staggeringly expensive deals, how to move a six-figure Dumble across the country (thanks for the tip, John Mayer), and so much more.   Visit Emerald City Guitars: https://emeraldcityguitars.com Follow their YouTube channel: https://www.youtube.com/user/emeraldcityguitars ECG at the 2024 Fretboard Summit: https://www.youtube.com/watch?v=KYXhFarrQiU&t=1170s

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Our next Fretboard Summit takes place August 21-23, 2025 at Chicago's Old Town School of Folk Music. Register today: https://www.oldtownschool.org/concerts/2025/08-21-2025-fretboard-summit-2025/

This week's show is sponsored by: Stringjoy Strings: https://stringjoy.com (Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com

Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout).

Collings: Check out their new Hill Country series of guitars: https://collingsguitars.com/hill-country-series/ Love the podcast and want to support it? We have a Patreon page just for Fretboard Journal fans and loaded with bonus content. https://www.patreon.com/Fretboard_Journal