The way options are presented can inadvertently steer people towards particular choices, which may be in contrast with their best intentions. The HRW shift team discuss the Nobel Prize-winning theme of 'choice architecture': how to align decision environments to help people make the best choices for their health. A discussion of how this psychological phenomena impacts those of us in healthcare and market research and how to avoid becoming bad choice architects.

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/