This week’s #Iwasgonnae podcast guest is Michael Groves – Founder and CEO of Topolytics.

Michael Groves grew up in Birkenhead and didn’t really enjoy his time at school but was ‘OK academically’ but enjoyed his upbringing especially having a father in showbusiness. Michael tells us that watching his father and his folk band The Spinners taught him a lot about entrepreneurialism and tells us he is often asked ‘why do you do what you do now’, and his reply is ‘let me tell you about folk music’. And speaks very passionately about the Spinners brand and how this reflects within his own #business #branding.

Michaels early years of his #career was working as an #environmental consultant having a PhD in forestry this inspired his desire and got involved in auditing all over Indonesia’s forest management.

In 1998 he co-founded Great Circle to provide sustainable reporting as he and his then partner ‘had had poor experiences as employees, so why don’t we start our own business’ and wrote the business plan in a pub in Auckland!

Presently Michael is the Founder and CEO of Topolytics a data aggregation company monitoring UK waste and he and his wife have also successfully designed and produced a portable baby chair called the Totseat.

As you will hear on the podcast Michael is one of those #entrepreneurs that sees an issue and wants to find its solution. Listen to more of Michael's life stories now on the I was Gonnae podcast.