Maison Blanche Origins continues with Simon J. Shwartz, who worked in the family business before striking out on his own.

New Orleans Illustrated in Photo Etching (1892), published by James P. Craig

Continuing the Maison Blanche Origins story of the “Greatest Store South” with the early career of Maison Blanche’s founder, Simon J. Shwartz. Simon worked for his father, primarily in New York City. He brought home innovative retailing ideas.

MB Origins Part 1 – if you want to catch up

PDF Here

The youngest of three brothers, Simon worked for his father, Abraham, since he was a young boy. While the “& Son” of A. Shwartz and Son was his older brother, Nathan Issac, Simon backed the family business. Photo is from History of the Jews of Louisiana, 1903.

By 1890, A. Shwartz & Son occupied three units in the 701 block of Canal Street. Note the addresses are the “old” format. The City of New Orleans switched to block addressing  By 1890, the company expanded the unit on the corner of Canal and Bourbon. They installed an elevator, and opened as a major competitor to the larger stores such as D. H. Holmes, Krauss, and Godchaux’s. The expanded store opened on 6-October-1890. The Daily Picayune reported on it the following day. Note that the store is now “A. Shwartz & Sons,” reflecting Leon and Simon’s entry as partners.

Over half of the 701 block of Canal Street went up in flames on 16-February-1892. The fire all but destroyed A. Shwartz & Sons.

Simon had already been working on leasing space in the Mercier Building at 901 Canal Street. He put those plans on hold and worked with his brothers to move the family business up the street. They bought up inventory from a couple of stores going out of business and re-opened at the end of February, 1892. The image at the top of the article shows A. Shwartz & Sons at 901 Canal.

Patriarch Passes

Abraham Shwartz passed away on 8-March-1892.

The post Podcast 55 – Maison Blanche Origins: Simon J. Shwartz appeared first on Edward Branley - The NOLA History Guy.