Product-specific content? Thought leadership? Random, relevant articles that provide value? Some forms of content you need to have even though you don’t want them, and others you absolutely should have. On this episode, Bryan DeLuca and Nicolette Emmino determine two thing: LEGO instructions suck and building Barbie Dream houses isn’t as hard as it seems when you have the right tutorial. Also, there should be a significant amount of content that has nothing to do with your product on your site. While each company will have its own ratio, one thing is certain-- there must be a ratio.