Raze the Curve Podcast

Podcast 7: November 26, 2020 - Travis Scott and McDonalds celebrity meal promotions. Holiday office parties. Twitter's stories. Online concierge for auto shopping. Brands and Spotify.


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(0:07 )-Intro  ( 3:22)-What caught our eye? 1. How YouTube’s Bet on Music Will ‘Narrow the Gap’ in Audio Advertising 2. McDonald's new loyalty program will optimize digital, drive-thru opportunity 3. From Travis Scott To J Balvin, McDonald’s ‘Marketing War Chest’ Is Filled With Celebrity Meal Promotions 4. Long live Telus and its critters (27:10)-What do you think of this campaign? 1.Miller Lite celebrates the end of office holiday parties with art installation 2. Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push 3. Travis Scott + ps5 4. Burberry is ‘Singing in the Rain’ with dance-filled Christmas London spectacular 5. Beats by Dre's 'You Love Me' Perfectly Illustrates Our Culture's Relationship to Blackness 6. PlayStation – London Underground Signs (54:28)-Innovation Corner 1. Twitter Launches Story-Like 'Fleets’ 2. Genesis' Online Car-Buying Experience Assigns Customers a Personal Advisor (62:36)-The Breakdown 1.  Let’s do Spotify (80:21)-I’m Raging 1.  Ballantines - “There’s no wrong way” (86:47) Yeah, I’d buy this  1. Scented products (90:00)-What are we consuming?  1. Book: Death & Co, Cocktail Codex 2. TV -  The Undoing 3. Book: Eat a Peach: A Memoir 4.  TV: Truth Seekers

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Raze the Curve PodcastBy razethecurve