What do you need to think about when establishing a franchise business model? What’s attractive about fast-casual restaurants? These are some of the questions that Michael Mohammed will address in today’s show. Michael is the CEO of Chronic Tacos, a restaurant that focuses on food authenticity and a flavor experience. Check out the episode to learn what Michael thinks about the experience customers get in Chronic Taco locations, what the keys are to building a brand, and how to know what customers are demanding.

TOPICS DISCUSSED IN TODAY’S EPISODE:

- The Chronic Tacos story

- How many restaurants there are

- The restaurant’s business model

- The experience created in Chronic Tacos locations

- Michael’s background outside the restaurant industry

- TWhat intrigued Michael about the fast-casual restaurant industry

- The keys to building a brand

- Michael’s plan for scalability

- Challenges Michael experienced franchising locally and overseas

- Consumer trends that have changed in the restaurant industry

- Knowing what customer demands are

- How to ask for customer feedback

- The Chronic Tacos approach to managing social media pages

- How to create visibility in a new market

- Critical aspects to a great in-location experience

- Why brands fail at delivering great in-location experiences

- What’s ahead for Chronic Tacos