NVIDIA is known throughout the world as a GPU company. With their acquisition of Mellanox though, the lens through which NVIDIA is viewed casts a much wider perspective, not to mention the potential acquisition of ARM. NVIDIA is now taking aim at the humble NIC. With an embedded data processing unit (DPU) and even a GPU on the NIC, we now get to SmartNICs that are able to sit alongside CPUs and GPUs in a server to create the next generation datacenter.